MOBILE WORLD CARRIER BILLING
What is Direct Carrier Billing?
Direct Carrier Billing (DCB) or Direct Operator Billing (DOB), is an online mobile payment method which allows users to make purchases by charging payments to their mobile phone carrier bill or their prepaid mobile account. It is extremely versatile and can be integrated into all digital platforms whether web, mobile, or even consoles.
DCB is becoming mainstream with major platforms like: Google Play, XBox Store, Windows Store, and all Apple stores and service. A new research study predicts that DCB will generate $9 billion annually by 2022, more than threefold increase from 2017’s figure of $2.9 billion
Reach More Customers
DCB is extremely useful to help merchants and online businesses reach customers:
- In markets where Credit Cards are not widely used. In some markets credit cards penetration is less than 3% while each customer holds a phone in his hand.
- In markets with good credit card usage for unbanked segments like: Low Income, Youth, and Young Professionals.
- Any customer who is concerned about using credit cards online – both in developing countries and undeveloped.
Convert More Customers
DCB scores up to 10x better conversion rates when compared with credit cards. DCB offers customers a much shorter checkout process using the device they always keep in hand. Yet, a DCB transaction is as safe and secure as a credit card transaction.
Powerful Subscription (Recurring) Billing
DCB offers the flexibility to offer yearly, quarterly, monthly, weekly, or even daily recurring subscription plans.
Weekly and Daily plans are a great option to eliminate barrier of entry compared with the more expensive: monthly and yearly plans.
Free trials are also available so customers try a service before committing to a subscription.